IN-VEHICLE SIGNAGE
Description
Traffic signs are used for prohibitions, to inform, advice, or warn drivers. They can be temporary or permanent, and static or dynamic. In-vehicle signage brings part or all this information inside the vehicle, and thus can be personalized: only relevant information for the driver, at the moment it is relevant, can be communicated with the driver, in the most appropriate way.
Significant costs are involved in installing and maintaining all these traffic signs, and in-vehicle signage can reduce the costs related to the provisioning of the information to the driver: the aim of in-vehicle signage is to improve the effect of providing the information (safety, traffic flow, comfort, etc.) at a reduced cost.
It is important to consider that complexity of the implementation is tightly coupled to the requirements. In-vehicle signage can be provided as an add-on service to a navigation service and requires no strict guarantees, but that is changed significantly if in-vehicle signage is aimed to be a replacement for (dynamic) traffic signs.
Objectives
It is a message format to deliver information about the infrastructure to vehicles. It denotes a data structure, which is used by different Intelligent Transport System (ITS) services to convey information to vehicles and their drivers.
Inputs
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SPITS embedded chipset
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Road-side units
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Back Office
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Map database
In-vehicle signage

Developed by
Project Status
Communication Protocol
TomTom
Demonstrated
Celullar Communications (4G LTE, HSDPA)
Project Outcomes
Based on the road the driver was in, the correct speed advice, road-works warning and other dynamic traffic signs were displayed on the vehicle's HMI, keeping the driver aware of the situation ahead and if he/she is overspeeding.
Benefits
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Improves driver awarenes
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Reduction of the number and severity of motorway accidents
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Provision of reliable and up to date traffic information to the drivers
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Increased anticipatory driving possible due to information at an early stage
Limitations
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With many signs being crammed into the HMI, drivers can be distracted
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Merely a warning-based use case, which drivers can easily ignore
Scorecard
Refer to “Evaluation” for details on scoring.